About the campaign


Every year over 12,000 men die of prostate cancer – that’s one every 40 minutes. This is a national tragedy. However, it doesn’t need to be this way, and if caught early prostate cancer is almost always curable. The Proactive For Your Prostate campaign recognises that the current framework of ‘informed choice’ is ineffective. It is inefficient at detecting clinically significant prostate cancer as well as being widely inequitable. Prostate Cancer Research is therefore campaigning to change this framework by calling for a change in the national screening policy currently undergoing a review by the UK National Screening Committee (UKNSC).

We need your support to amplify this campaign publicly to raise awareness and get this on the agenda of the UKNSC.

How you can support the campaign


Download social media resources

To get started, download the campaign materials from the link provided below. They’re available in a single zip file containing all the necessary resources, including social media visual graphics, a campaign video and suggested social media copy.

Share on your social channels

  • We would encourage you to use the downloadable files below to post on your own social media channels.
  • Write to us to let us know if you have any questions or would like to share your ideas for the campaign.
  • We’re always keen to hear from people supporting our campaign work. You can email us by writing to us here.

Our campaigning materials

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